Writing Web Content-- Branded Helpful Information Vs. Fluff

I've written a lot about freelancing and blogging Bubblews posts. But I need to make a caveat. If you plan to write for the internet at large, and not just Bubblews, write posts with substance, not just fluff.



Now before anyone gets his back up, let me qualify. I'm not hating on short, personal posts. I'm not casting aspersions on writing what you had for dinner or "good morning" posts. I'm a little less inclined to read or interact, but that's just me. I want to read informative posts with a point that are unique and fresh.  Read on Writing for the Web 101 Write Branded Helpful Information Not Fluff